{"id":145210,"date":"2025-01-08T10:45:15","date_gmt":"2025-01-08T09:45:15","guid":{"rendered":"http:\/\/publicapress.it\/\/?post_type=portfolio&p=145210"},"modified":"2026-03-16T11:27:04","modified_gmt":"2026-03-16T10:27:04","slug":"a-ragion-veduta","status":"publish","type":"portfolio","link":"https:\/\/publicapress.it\/index.php\/portfolio\/a-ragion-veduta\/","title":{"rendered":"A ragion veduta. Immaginazione progettuale, rappresentazione e morfologia degli artefatti"},"content":{"rendered":"

[vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”5″ bottom_padding=”5″ overlay_alpha=”50″ gutter_size=”4″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”204256″][vc_column column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”7\/12″ uncode_shortcode_id=”128082″][vc_single_image media=”145110″ media_width_percent=”50″ alignment=”center” shadow=”yes” shadow_weight=”std” shadow_darker=”yes” uncode_shortcode_id=”198364″][\/vc_column][vc_column width=”5\/12″][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ shift_y=”0″ z_index=”0″ limit_content=”” uncode_shortcode_id=”114429″][vc_column_inner column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”4″ mobile_width=”4″ width=”1\/1″ uncode_shortcode_id=”629888″][vc_custom_heading text_size=”custom” uncode_shortcode_id=”107242″ heading_custom_size=”clamp(25px,6vw,35px)” subheading=”IMMAGINAZIONE PROGETTUALE, RAPPRESENTAZIONE
\nE MORFOLOGIA DEGLI ARTEFATTI” text_color_type=”uncode-palette” text_color_solid=”#ff0000″]A ragion veduta.[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ shift_y=”0″ z_index=”0″ limit_content=”” uncode_shortcode_id=”177259″][vc_column_inner column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”4″ mobile_width=”4″ width=”1\/2″ uncode_shortcode_id=”122963″][vc_custom_heading heading_semantic=”h3″ text_size=”h4″ uncode_shortcode_id=”319212″ subheading=”Fabrizio Gay”]Autore[\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”4″ mobile_width=”4″ width=”1\/2″ uncode_shortcode_id=”190135″][vc_custom_heading heading_semantic=”h3″ text_size=”h4″ uncode_shortcode_id=”778888″ subheading=”2020″]Anno[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ shift_y=”0″ z_index=”0″ limit_content=”” uncode_shortcode_id=”114429″][vc_column_inner column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”4″ mobile_width=”4″ width=”1\/2″ uncode_shortcode_id=”629888″][vc_custom_heading heading_semantic=”h3″ text_size=”h4″ uncode_shortcode_id=”218914″ subheading=”9788899586133″]ISBN[\/vc_custom_heading][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_custom_heading heading_semantic=”h3″ text_size=”h4″ uncode_shortcode_id=”108349″ subheading=”10.82048\/202002″]DOI[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ shift_y=”0″ z_index=”0″ limit_content=”” uncode_shortcode_id=”114429″][vc_column_inner column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”4″ mobile_width=”4″ width=”1\/1″ uncode_shortcode_id=”629888″][vc_column_text uncode_shortcode_id=”474611″]L’oggetto di questo libro \u00e8 la tecnica della \u201cideazione\u201d e dell’immaginazione in quanto \u201ctecnica progettuale\u201d,\u00a0 prendendo le mosse dalla comunissima sinonimia tra le parole \u201cideazione\u201d e \u201cprogetto\u201d per mostrare come ogni possibile \u201cteoria del progetto\u201d presupponga necessariamente una \u201cteoria delle immagini\u201d. \u201cProgetto\u201d e \u201cideazione\u201d dicono quasi la stessa cosa, giacch\u00e9 si intende comunemente il \u201cprogettare\u201d come una \u201clavorazione di idee\u201d.\u00a0 L’ideazione \u00e8 anzitutto un atto di \u201cinvenzione\u201d fatta attraverso un’immagine anticipatrice (interiorizzata) che, da almeno due millenni e mezzo, viene chiamata \u201cidea\u201d. Per quanto la nozione di \u201cidea\u201d possa apparire da un lato molto \u201covvia\u201d e dall’altro piuttosto \u201castratta\u201d (filosofica), l’ideazione viene intesa come un concretissimo (e poco ovvio) lavoro tecnico che viene esercitato molto spesso senza pensare affatto a come lo si fa. Ideiamo oggetti e azioni in ogni istante anche senza chiederci di preciso cos’\u00e8 l’ideazione e senza la fatica supplementare di ricorrere a una \u201cteoria\u201d della consistenza delle \u201cidee\u201d e dei processi d\u2019invenzione.\u00a0 Questo libro si rivolge a un lettore che voglia capire a fondo i processi di “ideazione” e i formati delle “idee”.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ shift_y=”0″ z_index=”0″ limit_content=”” uncode_shortcode_id=”114429″][vc_column_inner column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”4″ mobile_width=”4″ width=”1\/1″ uncode_shortcode_id=”629888″][vc_button border_width=”0″ uncode_shortcode_id=”213922″ link=”url:https%3A%2F%2Fpublicapress.it%2Fwp-content%2Fuploads%2F2020%2F09%2FGAY-A-ragion-veduta.pdf|target:_blank”]Download PDF[\/vc_button][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”5″ bottom_padding=”5″ overlay_alpha=”50″ gutter_size=”4″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”204256″][vc_column column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ […]<\/p>\n","protected":false},"author":1,"featured_media":145110,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"portfolio_category":[78,92],"class_list":["post-145210","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-78","portfolio_category-monografia"],"_links":{"self":[{"href":"https:\/\/publicapress.it\/index.php\/wp-json\/wp\/v2\/portfolio\/145210","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/publicapress.it\/index.php\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/publicapress.it\/index.php\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/publicapress.it\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/publicapress.it\/index.php\/wp-json\/wp\/v2\/comments?post=145210"}],"version-history":[{"count":6,"href":"https:\/\/publicapress.it\/index.php\/wp-json\/wp\/v2\/portfolio\/145210\/revisions"}],"predecessor-version":[{"id":145834,"href":"https:\/\/publicapress.it\/index.php\/wp-json\/wp\/v2\/portfolio\/145210\/revisions\/145834"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/publicapress.it\/index.php\/wp-json\/wp\/v2\/media\/145110"}],"wp:attachment":[{"href":"https:\/\/publicapress.it\/index.php\/wp-json\/wp\/v2\/media?parent=145210"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/publicapress.it\/index.php\/wp-json\/wp\/v2\/portfolio_category?post=145210"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}