{"id":145597,"date":"2025-07-31T18:48:03","date_gmt":"2025-07-31T16:48:03","guid":{"rendered":"https:\/\/publicapress.it\/?post_type=portfolio&#038;p=145597"},"modified":"2026-03-16T12:29:16","modified_gmt":"2026-03-16T11:29:16","slug":"visual-architectural-design-la-rappresentazione-come-fondamento-della-comunicazione-visiva","status":"publish","type":"portfolio","link":"https:\/\/publicapress.it\/index.php\/portfolio\/visual-architectural-design-la-rappresentazione-come-fondamento-della-comunicazione-visiva\/","title":{"rendered":"Visual &#038; Architectural Design. La rappresentazione come fondamento della comunicazione visiva"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;5&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;4&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;204256&#8243;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;7\/12&#8243; uncode_shortcode_id=&#8221;128082&#8243;][vc_single_image media=&#8221;145599&#8243; media_width_percent=&#8221;50&#8243; alignment=&#8221;center&#8221; shadow=&#8221;yes&#8221; shadow_weight=&#8221;std&#8221; shadow_darker=&#8221;yes&#8221; uncode_shortcode_id=&#8221;200701&#8243;][\/vc_column][vc_column width=&#8221;5\/12&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; limit_content=&#8221;&#8221; uncode_shortcode_id=&#8221;114429&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;4&#8243; mobile_width=&#8221;4&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;629888&#8243;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;h4&#8243; uncode_shortcode_id=&#8221;763114&#8243; subheading=&#8221;La rappresentazione come fondamento della comunicazione visiva&#8221;]<\/p>\n<h1>Visual &amp; Architectural Design<\/h1>\n<p>[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; limit_content=&#8221;&#8221; uncode_shortcode_id=&#8221;177259&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;4&#8243; mobile_width=&#8221;4&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;122963&#8243;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;h4&#8243; uncode_shortcode_id=&#8221;788914&#8243; subheading=&#8221;Tommaso Empler&#8221;]Autore[\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;4&#8243; mobile_width=&#8221;4&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;190135&#8243;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;h4&#8243; uncode_shortcode_id=&#8221;971801&#8243; subheading=&#8221;2025&#8243;]Anno[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; limit_content=&#8221;&#8221; uncode_shortcode_id=&#8221;114429&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;4&#8243; mobile_width=&#8221;4&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;629888&#8243;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;h4&#8243; uncode_shortcode_id=&#8221;964875&#8243; subheading=&#8221;9788899586515&#8243;]ISBN[\/vc_custom_heading][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;h4&#8243; uncode_shortcode_id=&#8221;878822&#8243; subheading=&#8221;10.82048\/202507&#8243;]DOI[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; limit_content=&#8221;&#8221; uncode_shortcode_id=&#8221;114429&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;4&#8243; mobile_width=&#8221;4&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;629888&#8243;][vc_column_text uncode_shortcode_id=&#8221;129494&#8243;]Il volume propone una riflessione teorico-metodologica sul concetto di Visual &amp; Architectural Design, inteso come ambito interdisciplinare in cui grafica e architettura si compenetrano, generando un linguaggio progettuale condiviso. Non si tratta della semplice giustapposizione di due discipline, ma della definizione di una prassi integrata che ridefinisce, al contempo, l\u2019estensione del visual design e le potenzialita\u0300 comunicative dello spazio architettonico.<\/p>\n<p>Il termine visual si configura come esito evolutivo della grafica tradizionale verso pratiche capaci di operare su scala ambientale e urbana, attraversando i territori del branding, del rebranding e dell\u2019identita\u0300 visiva istituzionale. L\u2019archigrafia \u2013 nelle sue declinazioni tipografiche, materiche, luminose e illusionistiche \u2013 si pone come strumento operativo per la trasposizione del messaggio visivo nello spazio fisico. In parallelo, l\u2019architectural design assume un ruolo centrale nella definizione del contesto spaziale, coinvolgendo l\u2019architettura in senso urbano, l\u2019interior design e l\u2019allestimento temporaneo.<\/p>\n<p>Attraverso l\u2019attivita\u0300 didattica e la sperimentazione progettuale, la ricerca esplora metodologie e processi applicativi del Visual &amp; Architectural Design, delineando i contorni di una operativita\u0300 in cui vengono utilizzati strumenti comunicativi e architettonici in maniera sinergica. Il caso studio presentato \u2013 dedicato alla rifunzionalizzazione visivo-comunicativa di alcuni degli edifici e Musei Sapienza \u2013 costituisce un esempio emblematico di applicazione concreta del metodo. A partire dall\u2019elaborazione teorica dei concetti di percezione, percepibilita\u0300 e rappresentazione, il progetto propone interventi di identita\u0300 visiva e archigrafia su strutture museali, didattiche e di servizio, con l\u2019obiettivo di migliorarne la fruizione, rafforzarne l\u2019identita\u0300 e favorire un\u2019interazione piu\u0300 consapevole tra spazio e utente.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; limit_content=&#8221;&#8221; uncode_shortcode_id=&#8221;114429&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;4&#8243; mobile_width=&#8221;4&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;629888&#8243;][vc_button border_width=&#8221;0&#8243; uncode_shortcode_id=&#8221;139898&#8243; link=&#8221;url:https%3A%2F%2Fpublicapress.it%2Fwp-content%2Fuploads%2F2025%2F07%2FEmpler_Visual%20%26%20Architectural%20Design.pdf|target:_blank&#8221;]Download PDF[\/vc_button][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][vc_empty_space empty_h=&#8221;0&#8243;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;5&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;4&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;204256&#8243;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":145599,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"portfolio_category":[83,92],"class_list":["post-145597","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-83","portfolio_category-monografia"],"_links":{"self":[{"href":"https:\/\/publicapress.it\/index.php\/wp-json\/wp\/v2\/portfolio\/145597","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/publicapress.it\/index.php\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/publicapress.it\/index.php\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/publicapress.it\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/publicapress.it\/index.php\/wp-json\/wp\/v2\/comments?post=145597"}],"version-history":[{"count":6,"href":"https:\/\/publicapress.it\/index.php\/wp-json\/wp\/v2\/portfolio\/145597\/revisions"}],"predecessor-version":[{"id":145869,"href":"https:\/\/publicapress.it\/index.php\/wp-json\/wp\/v2\/portfolio\/145597\/revisions\/145869"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/publicapress.it\/index.php\/wp-json\/wp\/v2\/media\/145599"}],"wp:attachment":[{"href":"https:\/\/publicapress.it\/index.php\/wp-json\/wp\/v2\/media?parent=145597"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/publicapress.it\/index.php\/wp-json\/wp\/v2\/portfolio_category?post=145597"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}